Michael Montgomery of Rev Real Estate School. It posts your ad and provides a messenger link for the recipients so they can message you directly. Copy all of it into one Excel spreadsheet. Next, you can run those emails through a scrubbing service. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. Likely, you are already using Listing E-Alerts. WOW. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. its also more effective. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. The art of the personal written word is dwindling. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. And even if your client needs nothing from you at least you checked in. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. Is there anything I can do for you?. These include: What this means is that the current real estate market is volatile at best. Love it Jennifer. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Its okay if you have gotten away from being in touch with your SOI. Why Is Growing Your SOI So Important for Real Estate Agents? At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. First, it is important to take a look at a few statistics that highlight the current housing market. And whenever possible, ALWAYS post an image. Smart real estate agents know that there is a lot of money to be made in giving away something for free. Listen P151 Marketing Mastermind 01 - Marketing vs . In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. He even asks for permission to follow up (Cool if I follow back up in a week?). Its Brian Icenhower. Its forcing real estate professionals to pivot their business and make some changes. If they are not receiving them, they are not actually in your sphere of influence. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. You want to find ways to touch your SOI members without annoying them. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. This traditional use of the Listing E-Alert tool is a great value add to your clients. Where you make your list will depend on where you are in your business. This raving fan then tells their close connections about you which in turn builds your sphere of influence. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. Start with your past clients because these are people you just sold a house to. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. This takes some time. Check out our full post on prospecting on Facebook! And theres no good reason to leave that kind of money on the table. These are people that know you, and just because of that, you have some influence on them. Check out our tips for advertising on LinkedIn! I've written about this concept once or twice or a dozen times - see the list below for related blogs. Thank you for using me as your realtor. When you send an email out, you can watch your results roll in. Then, send a personal note to them. Dont take the cheap route if its going to come across negatively. This helps you get rid of any old contact information that is either incorrect or no longer in use. Therefore, you should try to attend networking events, even if they are virtual. Hi Jennifer, Interesting concept and comment thread. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. 3. Why am I sharing this wonderful news with you? If you are a seasoned real estate agent, then you know who is most impressed by your work. That's a good letter! Truth is, most agents are terrified to start working their spheres of influence (SOIs). Add your signature and contact information including your location. Its time to look inward to your database. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). And heres where you apply this knowledge to making your phone calls. It's good to hear how to get it done right. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. The writer recommended saying "I'm an agent now and I need your help.". You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. (And, Ill give you the real estate email templates, too.). But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! 240-408-4002 contact@homeactions.net Excellent blog and I'm going to share it with some new agents in my office! They may even have some great content ideas. Are you sure you want to report this blog entry as spam? Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Just never, ever assume. For example, a home value estimate is one of real estate's most common lead generation tools. Its very simple. I especially liked your photos of the latest outing you had at Russian River. A reminder to winterize their sprinkler system or change smoke detector batteries? Or, you may want to rent out a special menu for the evening. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Are you sure you want to report this blog entry as spam? Still not sure how to write it? Theyre probably going to answer the phone. They better like it, or you're going to get blocked! Now, your phone call list is much more manageable. Beautiful. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. Find FL real estate agents Twitter posts with visuals get up to 5x more engagement. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. There are helpful tools you can use to expand your social media influence. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Pro Tip for TikTok: This is a fun one. When you target through every channel like this, you are in your SOIs brain. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. Another excellent post. Excellent letter, of course, Marte! I mailed them a postcard because I was afraid to pick up the phone and call them. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Thats the only way you will be able to contact your SOI members 100 times a year. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Thx for sharing. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Holiday cards are a classic way to stay in touch throughout the year. Please let me know if I can help you with anything in the future. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Checking in with them to make sure theyre okay is a very normal thing. Never Stop Networking 2. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . I like this example Jennifer. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! Take a few minutes to really get to know them. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Remember, you dont have to harass your SOI with daily sales calls. This also warms up your SOI for your phone call. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. You may be wondering if you should be spending money on buying new leads. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Why not get deep once in a while? Congratulations, Lori! You may think that you are so busy that you will never have time to go to another networking event. Pro Tip for Twitter: Always post local content with relevant local hashtags. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. They build their spheres of influence through charity and service rather than passing out business cards.. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. You will be shocked with the answers youll get. Happy Anniversary to ME! Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. Very nice. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. You say, hey, shame on me, because I should have reached out to you sooner. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads.